MMDA Facts & Projects

History

CADA (Canadian Automobile Dealers Association) was formed in 1941 when Canada was at war. The government was trying to prevent chaos in the marketplace by imposing controls on the Canadian economy. One of their plans was to severely regulate the manner in which automobile dealers could extend credit to their customers. Out of the lobbying done to prevent this happening, FADA (as it was known) was formed. Three years later, in 1944, our own MMDA became the new car and truck franchised dealers’ voice in Manitoba. The Winnipeg Motor Dealers Group is a part of the Manitoba Motor Dealers Association and was formed in 1956.

Since 1944, MMDA has added many activities to support and advance the automotive industry in Manitoba. One of the most significant initiatives was the development of the Sales Certification Program, begun in 1995. In addition to training, a code of ethics was developed and the program has greatly improved the image of the industry. MMDA also partners with several other companies and organizations. Their support has been crucial to the success and financing of all of the programs and initiatives that the association undertakes.

Charities

Over the course of 24 years the MMDA Charity Golf Tournament in support of Special Olympics Manitoba has raised in excess of $1.2 million.  The funds raised have allowed Special Olympics Manitoba to continue their mandate of enriching the lives of Manitobans with an intellectual disability through active participation in sport.

Scholarships & Awards

Red River College – The MMDA has and ongoing endowment fund at Red River College which provides three $1,000 bursaries annually.

Gerald Rewucki Memorial Scholarships – In 1999, the MMDA, its regular & associate members, and the Rewucki Family contributed to a Memorial Fund and scholarships are awarded from this fund annually.  Sales Certification Program Members and their family are eligible to apply.

Georgian College – Canadian Automotive Institute – Since its inception in 1998, we have provided scholarship money. Currently, we have 2 scholarships of $1,000 each for students from Manitoba.

Assiniboine College Scholarships – The Westman area dealers set up this fund in 1999. Money came from MMDA, the Westman area dealers and the Government. A yearly scholarship is awarded to an automotive technician.

Government Relations

Ongoing lobbying efforts to improve the automobile industry, such as:

  • Tax relief for Apprentice Automotive Technicians
  • Dealer Licensing Standards

Sales Certification Program

The Sales Certification program was the first of its kind in Canada. It was started in 1995 & to date, we have trained over 1,000 Salespeople. The program has improved the image of the industry, and reduced employee turnover rates. Its goal is to educate the vehicle sales force on the laws of selling vehicles in Manitoba, and to provide a Code of Ethics for the salespeople to abide by.

The online testing program makes it easier to become certified.

The program also holds a professional development breakfast and Graduation annually in Winnipeg.

Click here for information on the Sales Certification Program.

Training

Continue with our very successful sales person’s courses conducted by ISI /P.A.L. Automotivators. MMDA has expanded this program to include a two-day sales process training course for new or under-achieving sales people. The comments from the participants have been outstanding.

Programs & Committees

Driver’s Ed Revitalization Committee –MMDA’s former Executive Director, Shirley Canty, started participating in this committee since 1995. In that time, there has been a steady increase in students of about 20% per year. Many dealers provide vehicles for this program.

Dealer Licensing Standards – MMDA has been working since 1994 to get the government to develop & enforce stronger Standards for licensing automotive dealers & automotive salespeople.

Advertising & Marketing Guidelines – MMDA developed this set of guidelines and distributed them to our members. This is a proactive step to improving dealer, customer relations.

MMDA supports the I-Car Program and the Apprenticeship Program for automotive techs.

MMDA also supports Skills Canada – a competition for automotive techs.

Image Building

The Asper School of Business MBA Program did a consulting project for us addressing the question: "How can MMDA improve the image of dealerships and sales representatives within the community?" Two students devoted 150 hours to this project. The results were presented at a special MMDA Board of Directors meeting. The Association continues to implement the recommendations. (This website was one of their recommendations!)