Sales Certification Program

The Purpose of Certification

An initiative of the Manitoba Motor Dealers Association, the Sales Certification Program is a comprehensive training program for MMDA members’ new car and truck dealer sales staff and managers. It was designed to ensure the highest standard of knowledge and professionalism in the Manitoba motor vehicle dealers industry. To date, over 1,600 Sales Certified Professionals have completed the Program.

Fair and honest transactions
The program material has been reviewed by the Consumer Protection Office of Manitoba and Manitoba Public Insurance to ensure content relevancy. This additional training ensures sales staff are current in all laws and regulations for The Consumer Protection Act and The Business Practices Act in Manitoba and serves as a guide for ethical standards, fiscal and legal issues. You are guaranteed a transparent transaction when buying a vehicle and no surprises with extra costs or fees.

Ethical standards
The MMDA Sales Certification Program has adopted the national Canadian Automobile Dealers Association Code of Ethics as the basis of its ethical and behaviour standards for participants. Participating dealerships are committed to upholding this Code of Ethics that sets strict standards of conduct and prohibits unacceptable behaviour from their Sales Certified Professionals.

Accurate product knowledge
Through their dealerships, Sales Certified Professionals have been thoroughly trained in all aspects of the products they represent and will accurately depict a vehicle’s features and benefits. This helps you buy the vehicle that best meets your needs and budget.

The Certification Process

The Sales Certification Program consists of five components which lead to Sales Person Certification.

  1. Training:
    There are two training programs, one for sales representatives and the second for business and sales managers. For the first time the training is offered and only available on-line.
  2. Examination:
    While completing the appropriate training program, participants will complete the Manitoba Motor Dealers Association certification examination. In order to be eligible for certification, participants must achieve a minimum score of 80 per cent on the MMDA certification examination.
  3. Product Knowledge
    Participants are required to complete product knowledge training with their dealership and provide verification of meeting the requirements to obtain certification.
  4. Sales Experience
    To achieve certification, participants must have at least three months of continuous experience as an automobile sales representative. Sales representatives may enroll in the Sales Certification Program before obtaining three months experience, but they will not receive certification until they have completed the three month experience requirement.
  5. Continuing Education
    To maintain certification, sales representatives are expected to continue upgrading their skills through continuing education. This includes participating in MMDA seminars that may cover such topics as consumer trends and computer skills, as well as new product seminars recommended by the dealership.

Certified Dealers

These dealers have committed to having 80% or more
of their sales staff certified with this program.

Birchwood BMW
Birchwood Chevrolet Buick GMC
Birchwood Ford
Birchwood Honda on Regent
Birchwood Hyundai
Birchwood Infiniti Nissan
Birchwood Kia East
Birchwood Kia West
Birchwood Lexus Toyota
Crown Acura
Crown Automax
Crown Honda
Crown Mazda
Crown Nissan
Crown Toyota
Focus Hyundai
Formo Motors Ltd
Fowler Hyundai
Funk’s Toyota Ltd.
Great North Chevrolet Buick GMC
Jaguar Land Rover Volvo Winnipeg
Jim Pattison Subaru South
Jim Pattison Toyota on Regent
Kelleher Ford Sales Brandon
Ledingham GM
McPhillips Toyota
Mercedes – Benz Winnipeg
Metcalfe’s Garage
Murray Chevrolet Cadillac Buick GMC Brandon
Murray Chrysler Westman
Northland Ford Sales Ltd.
Portage Toyota & RV
Swan River’s Key Chevrolet Buick GMC Inc
Twin Motors Dauphin
Twin Motors The Pas
Vickar Community Chevrolet
Waverley Mitsubishi
Winnipeg Honda


Please note: this program is for MMDA members only.

If you have any questions please contact us by email at [email protected]
or phone 204-985-4200.