About Us

Who We Are

The MMDA represents the new vehicle franchised dealerships in Manitoba and deals with provincial issues that affect the well-being of franchised automobile and truck dealers. We also have a Sales Certification Program that has graduated over 1,600 Vehicle Sales People since its inception in 1995.



We will be the singular voice of all franchised new car and truck dealers in Manitoba.



We are a trade association, providing dealers with a strong and unified voice to government,
community and manufacturers.



The Canadian Automobile Dealers Association (CADA) was formed in 1941 when Canada was at war. The government was trying to prevent chaos in the marketplace by imposing controls on the Canadian economy. One of their plans was to severely regulate the manner in which automobile dealers could extend credit to their customers. Out of the lobbying done to prevent this from happening, FADA (as it was known) was formed. Three years later, in 1944, our own MMDA became the dealers’ voice in Manitoba. The Winnipeg Motor Dealers Group is a part of the Manitoba Motor Dealers Association and was formed in 1956.

Since 1944, MMDA has added many activities to support and advance the automotive industry in Manitoba. One of the most significant initiatives was the development of the Sales Certification Program, which began in 1995. In addition to training, a code of ethics was developed and the program has greatly improved the image of the industry. MMDA also partners with several other companies and organizations. Their support has been crucial to the success and financing of all of the programs and initiatives that the association undertakes.



The MMDA has a Board of Directors comprised of new vehicle dealers from across the province. The Board elects an Executive Committee of five dealers in the positions of 2nd Vice-President, 1st Vice-President, President, Immediate Past-President and Senior Past-President. Each serves two years in each position starting at the 2nd Vice Chair position. The Executive Director and Office Manager positions are full time staff positions that are responsible for the day-to-day Association activities, administration and Sales Certification.



Over the course of 24 years the MMDA Charity Golf Tournament in support of Special Olympics Manitoba has raised in excess of $1.2 million. The funds raised have allowed Special Olympics Manitoba to continue their mandate of enriching the lives of Manitobans with an intellectual disability through active participation in sport.


Government Relations

Ongoing lobbying efforts to improve the automobile industry, such as:

  • Tax relief for Apprentice Automotive Technicians
  • Dealer Licensing Standards
  • City of Winnipeg Policies and Taxation
  • Revenue Canada GST/HST
  • Addressing Skilled shortages in the trades
  • Provincial regulations related to the motor vehicle industry


Programs & Committees

Driver’s Ed Revitalization Committee
MMDA has been participating in this committee in 1995. In that time, there has been a steady increase of students, approximately 20% per year. Many dealers provide vehicles to support this program.

MPI External Stakeholder Committee on Loss Prevention
The Loss Prevention initiatives undertaken by MPI seek to identify and implement programs to address the primary drivers of claims and claim costs with the intention of reducing the social and financial impact to ratepayers

Transportation Sector Working Group
Sectoral Working Groups will work on identifying short and longer-term GHG reduction opportunities through: Policy, Regulations, Funding, New technologies, Collaboration, Education.

Red River College Strategic Council Committee
A sector approach to strategic planning with a primary focus on transportation specific programming and services. Additionally, to explore secondary programs or services at Red River College to support the transportation organizations. The committee is responsive to the changing needs in the transportation sectors and provide a venue to support change as well as recognize challenges, needs and address opportunities.

Dealer Licensing Standards
MMDA has been working since 1994 to get the government to develop and enforce stronger standards for licensing automotive dealers and automotive salespeople.

Advertising and Marketing Guidelines
MMDA developed this set of guidelines and distributed them to our members. This is a proactive step to improving dealer and customer relations.

MMDA supports the I-Car Program and the Apprenticeship Program for automotive technicians.

MMDA also supports Skills Canada, a competition for automotive technicians.

Sales Certification Program
An initiative of the Manitoba Motor Dealers Association, the Sales Certification Program is a comprehensive training program for motor vehicle dealer sales staff and managers. It was designed to ensure the highest standard of knowledge and professionalism in the Manitoba motor vehicle dealers industry.

For more information – Learn More


SAFE Work Certified

MMDA is proud to announce that it has attained SAFE Work Certification, Manitoba’s safety and health certification standard.

Working with certifying company MADE Safe, MMDA has successfully taken the proactive steps to prevent workplace injuries and illnesses – creating a safer work environment for our employees.