Members
The MMDA proudly represents the new automobile franchised dealers in Manitoba, deals with provincial issues for the best interests of our dealer members and works tirelessly to support an environment that allows their businesses to thrive. Our dealer members employ over 6,500 people and add over $2.6 billion annually to Manitoba’s economy.
On behalf of the MMDA and our dealer members, CADA won
$2 million on insurance commissions
$6.5 million on finance income for Manitoba Dealers
A result of our strong and unified voice when dealing with government, community, and manufacturers.
Membership Benefits
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The MMDA proudly represents the new automobile franchised dealers in Manitoba.
MMDA is your resource for:
- Industry questions or concerns, government relations, and regulatory reviews, MPI repair rate negotiations, industry specific initiatives (e.g. Sales and Service Safety Association)
- Talent acquisition with our industry specific job board CarsandJobs.com by increasing the reach to those looking for opportunities in the automotive industry
- Industry recruitment and retention initiatives with post-secondary scholarships, in-school industry promotion and recruitment tools, including the Motor Dealer Industry Careers and Endless Career Opportunities brochures. Copies are available for members
- Public Relations to ensure members are recognized as top contributors to the economic and social well-being of local communities and the development of Economic & Social Impact promotional posters and social media posts
- Industry-specific materials including draft Employee Manuals, Offer to Purchase forms, Federal Anti-Spam Legislation information, PIPEDA privacy policy acknowledgment form and Consumer Protection Office bulletins. These and other helpful resources can be found in the resources section of the member portal to access them
If you do not have an account, please go here to register for an account to access the Member portal. Please contact us if you have any issues with the process - Industry-wide stewardship requirements for lead-acid batteries. The MMDA’s membership in the CBA will results in approximately a $200 per year savings for each member dealership
- Through the MMDA’s membership in CADA you are eligible for federal resources including: Federal Government relations, industry
MMDA and CADA continue to advocate for Manitoba dealers:
- For the past four years, CADA advocated for dealers when the US threatened 25% auto tariffs on all Canadian imports and paved the way for the new United States Mexico Canada Agreement
- MMDA continues to advocate MPI for fair repair rates
- CADA/MMDA advocated back and won on small business tax changes
- For Manitoba, CADA advocated and won $2 million on insurance commissions and $6.5 million on finance income
- CADA continues to advocate for vehicle choice on fuel economy that this must be left up to the consumer and not be forced on the dealer by government
CADA 360 Programs:
At MMDA, we are proud to support and promote CADA 360 – a suite of specialized programs created under the guidance of a Dealer Committee to meet the unique needs of Canadian dealerships. When you choose CADA 360, you’re not just accessing industry-leading business solutions – you’re investing in programs that advocate for your best interests.
What CADA 360 Offers:
- Employee Benefits
- Retiree Benefits
- Garage Insurance
- Retirement Savings
- Home & Auto Insurance
- Security Services
- DRIVE HR
Each program is designed with the success of dealerships in mind, providing trusted support while giving back to the dealer community through advocacy efforts.
Dealer Member Benefits
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Dealers who want to be members of MMDA need to be a franchised New Vehicle Dealer.
Our MMDA Board of Directors will review your application.
As a member of MMDA, you will receive our newsletters. As well, you will be added to CADA’s (Canadian Automobile Dealers Association) mailing list to receive all of their newsletters. There is no better way to keep informed about our industry.
Dealer Members are also entitled to company and individual discounts as well as a complimentary subscription to Canadian Auto World Magazine.
Associate Member Benefits
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Associate Members can be anyone who actively works with the New Car Dealerships or who wants to support the Automotive Industry.
Our Associate Member Committee, consisting of members of the MMDA Board of Directors will review your application.
As an associate member of MMDA, you will receive our newsletters. As well, you will be added to CADA’s (Canadian Automobile Dealers Association) mailing list to receive all of their newsletters. There is no better way to keep informed about our industry.
Associate members are also entitled to company and individual discounts as well as a complimentary subscription to Canadian Auto World Magazine.
Current Associate Members
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VELOCITY SPONSORS
TURBO SPONSORS
ACCELERATED SPONSORS
TORQUE SPONSORS
Other Members
Piston Ring Service
RBC Automotive Finance
Consolidated Dealers Co-Op Inc.
CADA Services Ltd.
Canadian Automobile Dealers Association
Catastrophe Solutions International Inc.
Arthur J. Gallagher (Canada) Group/Ranger
Bank of Montreal
Color Compass Corporation
Enterprise Mobility
HUB International
Scotia Dealer Advantage
TD Auto Finance
Scotiabank Dealer Finance
NAPA CMAX
NAPA Auto Parts
Tire Chalet Inc.
Akzo Nobel Coatings
Keyloop Canada Ltd
First Canadian Insurance Corp
iA Auto Finance
RRC Transportation Heavy Apprenticeship Treades Dept
Insurance Insight Inc.
CIBC
Assiniboine Credit Union
Santander Consumer
Global Warranty
National Bank of Canada
Tekion
MNP LLP
Precision Wealth Management
Mitchell
F&I Master
Western Dealers Co-Auto
3M
CDK Global
Chekkit
GFL Environemental Inc
HR4
Presicion Wealth Management
Quintex Services Ltd
LGM Financial Services
Services FLO Inc.
Canadian Blackbook
SmartProgram Inc
Sym-Tech Dealer Services
BASF
Paays
PBS Systems
Global Warranty
Vicimus
8760 Expense Management
Convergence Networks
Dormer
Trader Corp
Indigenous Rides
EasyEV
VINshield.ca
Baker Tilly Dealer Acquisitions Inc.
Harack
Hertz
Global Mechanical
LGM
Kijiji
Schinkel Properties
General Bank of Canada
Sales & Dealer Permits
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As the regulator, Manitoba Public Insurance (MPI) manages the Dealer’s and Salesperson’s Permit program.
Dealer Permit
A dealer is defined as a person who carries on the business, or holds himself or herself out as carrying on the business, of buying and selling motor vehicles or trailers, as principal or agent.
- Anyone carrying on a business as a dealer must hold a Dealer’s Permit from MPI that is valid for up to five years
- The fee is upto $600
- Click here to download the Dealer Permit Application-English / Dealer Permit Application-French
- For more information, see the Dealer Permit Application Checklist and Dealer Permit Handbook.
Salesperson’s Permit
The Drivers and Vehicles Act defines a salesperson as “a person employed or otherwise engaged by a dealer to buy and sell motor vehicles or trailers or to negotiate to buy and sell motor vehicles or trailers on the dealer’s behalf.”
- Everyone employed by a dealer, or acting on behalf of a dealer, to buy, sell or negotiate the buying or selling of motor vehicles or trailers must hold a Salesperson’s Permit issued by the registrar (MPI)
- A dealer cannot allow a person to act as a salesperson for him or her unless the person has a valid Salesperson’s Permit in his or her possession that includes the name of the dealer
- A Salesperson’s Permit is valid for up to one year
- The fee is $35 at the time the application or renewal is submitted
Applying for a Salesperson’s Permit
The test can be taken at either of these MPI locations:
- Any MPI Service Centre in the province (with appointment by calling 204-985-7000 to schedule)
- J.W. Zacharias Physical Damage Research building (Building A) located at 1981 Plessis Road, Winnipeg (Walk in from Monday to Friday 8:30 – 3:30, no appointment needed).
You can call MPI Vehicle Safety head office at 204-985-0920 if you have any questions.
The cost is $25 to write the test.
In summary, to get a Salesperson’s Permit you need to:
- study the MPI Salesperson Handbook (click to download)
- take the Knowledge Test ($25 fee)
- complete the Salesperson Permit Application (click to download)
- submit all to MPI and pay the $35.00 fee to apply
- for more information, see the Salespersons Permit Checklist (click to download).
For further information call MPI at 204-985-0920 or email [email protected]
Proper Repair Enquiry
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Opportunity for Improvement with MPI
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MPI Inquiry
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Collision Committee
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The Collision Committee is open to all 47 dealership collision centres. We send an invitation to the most current contact we have for each location every quarter. The Committee allows members to receive information on what MMDA/ATA is working on with MPI through the consultation committees. It also allows for direct feedback from members on these activities and enables the information from MPI to reach shops via MMDA. The platform is virtual three times a year and once in person, where MPI management attends to receive feedback and provide updates directly. The intent is to ensure that the connection between MPI and MMDA member shops remains open and accessible to all dealership collision centre managers. If you want to know more about this program, reach out to Lynsey Beer at [email protected] or 204.985.4224.
PROGRAMS
MMDA Certified
The online Sales Certification Program is a comprehensive training program for automobile sales personnel and managers, designed to ensure the highest standard of knowledge and professionalism for new automobile dealers in Manitoba.
