The MMDA proudly represents the new automobile franchised dealers in Manitoba, deals with provincial issues for the best interests of our dealer members and works tirelessly to support an environment that allows their businesses to thrive. Our dealer members employ over 6,500 people and add over $2.6 billion annually to Manitoba’s economy.
On behalf of the MMDA and our dealer members, CADA won
$2 million on insurance commissions
$6.5 million on finance income for Manitoba Dealers
A result of our strong and unified voice when dealing with government, community, and manufacturers.
The MMDA proudly represents the new automobile franchised dealers in Manitoba.
MMDA is your resource for:
- Industry questions or concerns, government relations, and regulatory reviews, MPI repair rate negotiations, industry specific initiatives (e.g. Sales and Service Safety Association)
- Talent acquisition with our industry specific job board CarsandJobs.com by increasing the reach to those looking for opportunities in the automotive industry
- Industry recruitment and retention initiatives with post-secondary scholarships, in-school industry promotion and recruitment tools, including the Motor Dealer Industry Careers and Endless Career Opportunities brochures. Copies are available for members
- Public Relations to ensure members are recognized as top contributors to the economic and social well-being of local communities and the development of Economic & Social Impact promotional posters and social media posts
If you do not have an account, please go here to register for an account to access the Member portal. Please contact us if you have any issues with the process
- Industry-wide stewardship requirements for lead-acid batteries. The MMDA’s membership in the CBA will results in approximately a $200 per year savings for each member dealership
- Through the MMDA’s membership in CADA you are eligible for federal resources including: Federal Government relations, industry
MMDA and CADA continues to advocate for Manitoba dealers:
- For the past four years, CADA advocated for dealers when the US threatened 25% auto tariffs on all Canadian imports and paved the way for the new United States Mexico Canada Agreement
- MMDA continues to advocate MPI for fair repair rates
- CADA/MMDA advocated back and won on small business tax changes
- For Manitoba, CADA advocated and won $2 million on insurance commissions and $6.5 million on finance income
- CADA continues to advocate for vehicle choice on fuel economy that this must be left up to the consumer and not be forced on the dealer by government
Dealer Member Benefits
Dealers who want to be members of MMDA need to be a franchised New Vehicle Dealer.
Our MMDA Board of Directors will review your application.
As a member of MMDA, you will receive our newsletters. As well, you will be added to CADA’s (Canadian Automobile Dealers Association) mailing list to receive all of their newsletters. There is no better way to keep informed about our industry.
Dealer Members are also entitled to company and individual discounts as well as a complimentary subscription to Canadian Auto World Magazine.
Associate Member Benefits
Associate Members can be anyone who actively works with the New Care Dealerships or who wants to support the Automotive Industry.
Our Associate Member Committee, consisting of members of the MMDA Board of Directors will review your application.
As an associate member of MMDA, you will receive our newsletters. As well, you will be added to CADA’s (Canadian Automobile Dealers Association) mailing list to receive all of their newsletters. There is no better way to keep informed about our industry.
Associate members are also entitled to company and individual discounts as well as a complimentary subscription to Canadian Auto World Magazine.
Sales & Dealer Permits
As the regulator, Manitoba Public Insurance (MPI) manages the Dealer’s and Salesperson’s Permit program.
A dealer is defined as a person who carries on the business, or holds himself or herself out as carrying on the business, of buying and selling motor vehicles or trailers, as principal or agent.
- Anyone carrying on a business as a dealer must hold a Dealer’s Permit from MPI that is valid for up to five years
- The fee is $600
- Click here to download the Dealer Permit Application
- For more information, see the Dealer Permit Application Checklist
The Drivers and Vehicles Act defines a salesperson as “a person employed or otherwise engaged by a dealer to buy and sell motor vehicles or trailers or to negotiate to buy and sell motor vehicles or trailers on the dealer’s behalf.”
- Everyone employed by a dealer, or acting on behalf of a dealer, to buy, sell or negotiate the buying or selling of motor vehicles or trailers must hold a Salesperson’s Permit issued by the registrar (MPI)
- A dealer cannot allow a person to act as a salesperson for him or her unless the person has a valid Salesperson’s Permit in his or her possession that includes the name of the dealer
- A Salesperson’s Permit is valid for up to one year
- The fee is $35 at the time the application or renewal is submitted
Applying for a Salesperson’s Permit
The test can be taken at either of these MPI locations:
- Any MPI Service Centre in the province (with appointment by calling 204-985-7000 to schedule)
- J.W. Zacharias Physical Damage Research building located at 1981 Plessis Road, Winnipeg
You can call the MPI licensing office at 204-985-0920 if you have any questions.
The cost is $25 to write the test.
In summary, to get a Salesperson’s Permit you need to:
- study the MPI Salesperson Handbook (click to download)
- take the Knowledge Test ($25 fee)
- have an up-to-date Criminal Record Check (click here to use Sterling Backcheck)
- complete the Salesperson Permit Application (click to download)
- submit all to MPI and pay the $35.00 fee to apply
The online Sales Certification Program is a comprehensive training program for automobile sales personnel and managers, designed to ensure the highest standard of knowledge and professionalism for new automobile dealers in Manitoba.