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54% of consumers would buy from dealerships who provide better experiences compared to lower prices.
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The purpose of the online Sales Certification Program is to improve the expertise, professionalism and image of sales representatives in the automobile industry in Manitoba, thereby improving customer satisfaction with the sales person and the dealership. Satisfied customers result in repeat business. This allows the sales representative to maintain a client base and improve communications with them.
To date, over 2,000 Sales Certified Professionals have completed the Program.
The online Sales Certification Program is a comprehensive training program for MMDA members’ automobile sales personnel and managers, designed to ensure the highest standard of knowledge and professionalism in the automotive industry.
An initiative of the Manitoba Motor Dealers Association, the Sales Certification Program incorporates web based on-line training. Examination(s), product knowledge and sales experience are program requirements intended to improve the representative’s standing in the profession. Additionally, a professional Code of Conduct adhered to by the certified sales representative assures the automotive consumer and the general public that the representative is committed to providing customer focused service.
The Sales Certification Program consists of five components which lead to Sales Person Certification.
There are two training programs, one for sales representatives and the second for business and sales managers. Courses are only available online.
While completing the appropriate training program, participants will complete the Manitoba Motor Dealers Association certification examination. In order to be eligible for certification, participants must achieve a minimum score of 80 per cent on the MMDA certification examination.
3. Product Knowledge:
Participants are required to complete product knowledge training with their dealership and provide verification of meeting the requirements to obtain certification.
4. Sales Experience:
To achieve certification, participants must have at least three months of continuous experience as an automobile sales representative. Sales representatives may enroll in the Sales Certification Program before obtaining three months experience, but they will not receive certification until they have completed the three month experience requirement.
5. Continuing Education:
To maintain certification, sales representatives are expected to continue upgrading their skills through continuing education. This includes participating in MMDA seminars that may cover such topics as consumer trends and computer skills, as well as new product seminars recommended by the dealership.
If you have any questions please contact us by email at [email protected]
or phone 204-985-4200.
These dealers have committed to having 80% or more of their sales staff certified with this program.
Birchwood Chevrolet Buick GMC
Birchwood Honda on Regent
Birchwood Infiniti Nissan
Birchwood Kia East
Birchwood Kia West
Birchwood Lexus Toyota
Formo Motors Ltd
Funk’s Toyota Ltd.
Great North Chevrolet Buick GMC
Jaguar Land Rover Volvo Winnipeg
Jim Pattison Subaru South
Jim Pattison Toyota on Regent
Kelleher Ford Sales Brandon
Mercedes – Benz Winnipeg
Murray Chevrolet Cadillac Buick GMC Brandon
Murray Chrysler Westman
Northland Ford Sales Ltd.
Portage Toyota & RV
Swan River’s Key Chevrolet Buick GMC Inc
Twin Motors Dauphin
Twin Motors The Pas
Vickar Community Chevrolet
The programs starts everybody on the right foot in terms of the results, it just hammers down on how important training is and it also introduces them to certain bylaws and standards that as a sales person they need to abide by to make sure the industry as a whole is in good position.
Kabeir Dilawri, Crown Automotive Group
I will absolutely recommend this program to other dealerships, I think it is a great program that really equips our sales consultants with all the tools they need to be a great corporate citizen, represent our industry in a very positive light and as well as truly help the customers.
Brain Lowes, Mercedes Benz Winnipeg
The biggest thing I have noticed is the pride and professionalism the salespeople have once they have completed the certification, because they have a better understanding of what it means to be a professional salesperson.
Kent Leadingham, Leadingham GM Steinbach
The Sales Certification Program has really helped to improve our sales team from a level of awareness of regulations and customer demands, tendencies, preferences.
Brain Lowes, Mercedes Benz Winnipeg
I am pleased to know that the “ Sales Certification Program” is still proving to be a worthwhile asset for the province’s new car dealers. Thank you MMDA for organizing such informative and industry building opportunities.
Larry Vickar, Vickar Automotive Group